As a Flim-maker turned Video Marketer, My journey with Content marketing and videos started when i joined ixigo in July 2016 and our first video went viral which i shot and edited(watch here). Till now i have worked on more than 200 videos and ads, from ideation, shoots, edits to distribution. Check all my favourites :
Wrote the entire poem and directed Sanjay Mishra ji for Voice Over and the visuals. This was a one train journey shoot executed In-house by me and team. Its has more than 15 Million Views with 100k shares, 700k on Youtube. It was Trending on twitter, Shared by the then Indian Railway minister Mr. Piyush Goyal (Twitter & Facebook) and Indian Ministry of Railways and posted by The Logical Indian Anurag Kashyap’s Phantom Films, all organic. It became the video with highest engagement on Facebook that week, beating all big brands with big budgets. BrandEquity featured it among top un-skippable videos. Covered in the news here, here, here, here and many more.
After recording Voice Over of Train Mein Hai Ghar Wali Baat with Sanjai Mishra Sir. One of the brilliant actors and a very down to earth person. Had a great experience working with him 🙂
Following the Indian RAP trends, Loved writing and composing the entire RAP anthem for Train journey's in India. One train journey shoot, Ten days of tireless execution In-house by me and team at ixigo. What started as a rap song, became an anthem. Hit 1.2M on YouTube, 500K on Facebook and 44K likes and 10K bookmarks on Instagram and Featured with biggest brands in India, only difference – we made it in-house and low budget. Featured on AdGully, Hindu Business, Social Samosa, Exchange4Media
In COVID Lockdown, Wrote this one when after a month of Railway suspension, special trains started running in India. Had a 2nd chance to direct Sanjay Mishra ji on online call for Voice Over. This was the part two of ‘Ghar Wali Baat’ video. The highlight was travel safety right after the first wave. It hit a million in 3 days, and was featured on Financial Express, Exchange4Media, BrandEquity and was featured among top 10 creative picks on blogs.
Travel is a happiness booster, but after pandemic and lockdowns, everyone needed an inspiration to travel more. Loved writing and visualising this, and motivating people to take travel resolutions.
Go along with nature and it will always take human's side. But the moment we over power, it hits us back hard. Wrote this in lockdown to showcase the reality of what we as humans have done with nature. Written, Shot and Edited in a day.
The video went viral Globally when the Bali Hotel incident happened and twitter got flooded with reactions. We posted this video at the moment and it was shared globally on social platforms and WhatsApp. Shared on Indian TV shows and Whoopi Goldberg's Show in US. Crazy engagement across all social platforms.
Hit 1.2M on Facebook, incredible numbers on instagram, but more importantly this one had crazy engagement, 30K comments and 8K shares in first three days.
A quirky travel hacks video made for train travellers. 3 Million views and 10K shares on Facebook, crossed 4M in few weeks. Made for भारत! Also made Episode 2 which did quiet well.
This one was the big production done on the Flight Set in Mumbai. Our 4 member In-house team did a production like 50 member crew. 1.4M Views, 2.2K Shares and 453 Comments on Facebook. In Dec 2022, a lot of fights in flight news were trending on twitter, we re-released this as a Flight etiquette video on the moment and commented on twitter threads that got crazy engagement. Half Million Views on instagram too.
We shot this in covid lockdown, in WFH Setup. Different segments distributed among team members. This one was about photo hacks for when travel began. Worked great even with almost no budget.
During the Covid year, when budgets went down to zero (literally), we focussed on ideas with zero shoots/production which can be shot in WFH Setup, so this one originated in google meet brainstorm sessions. It worked so well, we created Part two of this, which had incredible engagement as well.
Our most ambitious, futuristic yet craziest video ever. When we started with this we had a rough idea how to execute, but while in the process of making we explored so much of Jugaad elements. It hit 6.5M overall views in 5 days, with 30K likes on Twitter, 250K likes and 18K shares on Instagram and widely shared on WhatsApp. Got a wide media love in BrandEquity, Exchange4Media and many others. Also awarded by ET Trendies Award Best Low Budget Campaign 2023.
Part. 2 of Agla Station Mars with different approach and medium. This one took our more creative effort as underwater visuals were not easy to make. 4.1M Views and 33K Likes on Instagram, 2.8K Likes on twitter and overall good engagement on social
Some struggles while staying in hotels are real and we wanted users to relate with this. Shot in just 20K budget, Fetched 4.6M views on instagram & 2.8K Likes on twitter
During Covid lockdowns, this one was for everyone missing travel, sitting at home. Good engagement overall on social platforms. We made a Part 2 of this on opening of lockdowns.
In WFH setup, with zero budgets and almost no travel happening, we create this minimal video celebrating the sounds of travel. My First Experiment in making the song out of curated travel sounds. Made this track in a video editing software(FCP) applying some music sense and technical hacks. It went around super fast, so much so that it was Famously plagiarised, was covered among multi-million dollar brands on ThePrint, the only entry made on zero budget.
With uncertainty of what to do or what not, people were getting paranoid for precautions, we thought to help people with some facts and myths about CoronaVirus. Useful content works just when people wan't to know things instantly. Loved writing & acting this upon iPhone Animoji's with such a fun edit by team.
Lockdown brought so much travel uncertainty and when the unlock happened and flights started taking off with safety and guidelines, we made this video which went from zero to millions with-in hours, crazy viral on WhatsApp. Air travel had become very different and to educate everyone about safest way to take a flight, we made this public service announcement. Along with the online coverage, this was actually printed in Outlook Magazine, also featured on Afaqs, Brand Equity, SocialSamosa and started threads on Reddit. etc. Got 3.3K organic shares on Facebook, more than 700 comments, and 12K reactions.
2020 brought too many new words/slangs along with it and we had an idea of how about we turn all the words/slangs into song track. Made the entire song recording it on i-phone and putting it on a music track and arranging it on the beats. Had real fun creating this one and Oh! loved acting behind the apple animoji too.
While recording 2020 Slangs Video
Lockdown came with lot of ideas to be executed in WFH and this one came up with the POV of things related to travel. Shot collectively by team using their own travel stuff kept unused at homes and it was really fun putting those expressions on it. Loved by lot of people for it's cuteness ;) with good engagement on social.
Another one made with zero budget, the idea was to motivate people on the new year and changing the mindset from dark time of lockdowns to the happy times ahead with vaccines arriving in scene and freedom to travel. Loved working on the creative and again got opportunity to create a song track. ecorded in-house on i-phone with team members and edited it on FCP. Got crazy engagement with people sharing it on WhatsApp groups and more than 2 Million views overall on platforms. 4.6K organic shares on Facebook . We repurposed again it as a Vaccine Promotional Video too.
2021 was about to end and we thought to make this trailer to kill the feeling of staying indoors and take a revenge from lockdown situation, motivating people to travel more freely. Got really good comments from users on this and shared on social platforms.
Cannot forget this one, crazy fun experiment we did to show the hacks to avoid the crowd at indoors and outdoors situations. Although everything is fictional and nothing can be tried obviously, but we really had fun making this one. Loved by some people and got some interesting comments and engagement 😀.
With AI Trends rising globally in late 2022 and people getting used to AI products, to stay relevant, we thought to introduce an AI powered earbud called bhAI(Bluetooth Headset AI). Its always fun to shoot a fake product and make it look like it really works. We took a one day train trip to shoot some part and some around and in-house office premises, and again some overnight edits ;). Went super viral pan India with people asking for the product to be delivered in time. We received more than 8K sign-ups and some media coverage from TOI, Quint, Adgully, India Today, Medianews4u , BOOM, PTI , Microsoft , Campaign India , WION.
Crazy engagement in 2 days on a fake product. The video crossed 4M views, with incredible engagement on Instagram, Facebook, WhatsApp, even LinkedIn with 1M views. People from manufacturing industry globally started sharing even an year after launch, thought might be a real revolutionary product. We got thousands of crazy signups, mentions on IndianExpress, ZeeNews, AFAQS, Marathi coverage in Maharashtra Times, even in Kannada news, among mentions with India’s biggest brands, peppered across news sites. It also showed up in a Tamil news videos, Hindi product videos and detailed video reviews, for a fake product joke :D. From concept, to actually creating the fake shoes to execution, all done in-house.
After 2020 fooled us, Carrying on with the tradition of April Fool Prank Videos, thought this turbulence free smart seat as a prank product. Liked on social platforms a lot and got more than 5K pre-orders. Completely done in-house from script to shoot and edit overnight. its always fun to edit April Fool Videos overnight every year calling it a real financial year end ;)
We introduced a fake smart lock which became reality for travellers later. the lock named 'kavach' solved the basic pain point of travellers, about safeguarding their luggage from theft. By the end of the week, it crossed 3 million views on Facebook with 25K shares, 300K on YouTube, incredible engagement on Twitter. Covered by NextBigWhat, TravelBizMonitor, Inc42, SocialSamosa and some you-tubers made hilarious review videos of the product which didn't exist :D. It was so believable to the point, that when you search ‘Ixigo’ on amazon, it shows ‘kavach’.
April Fool Pranks started becoming a tradition. We launched an ixigo glass. The CEO got calls from big tech conferences to showcase the product. Executed 100% in-house from shooting at Qutub Minar, highways and in-house premises to edit in 48 hours overnight before launch. Covered by Business Standard reported that Ixigo entered $20B wearable tech market, so did AdGully and ANINews, just for a prank video ;)
YASHASWI RAJ KAMRA
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